client: Purdue University via Kingston Bay Group
challenge: capture children grades K-3 on a normal day of school where “normal” included incubating, hatching and nursing live baby ducks
opportunity: to experience the beauty of a child’s self-affirming moment achieved through the application of lessons learned
assets created: a series of video vignettes for online course work and powerpoint slides
When Purdue University realized that there was a need for more diversity amongst the nation’s veterinarians, they soon realized their focus needed to be on children. After all, statistics show that young girls tend to start losing interest in science by the third grade as well as young males of ethnically diverse backgrounds.
However, if Purdue primarily dealt with the undergraduate and grad students of the community, how could they more quickly and effectively reach the vets of tomorrow? Luckily for them, the Kingston Bay Group had all the experience they needed when it came to both K-12 and higher ed. They created a syllabus that would help Purdue University’s practicing and graduating members to better assimilate in classrooms made up of diverse and impressionable children. To further drive home key points and messages, Kingston Bay teamed up with OOPS in order to capture some footage of the exemplary staff, students and newly hatched baby ducks of Gardner Pilot Academy (GPA).