client: 135th Street Agency
challenge: re-brand a company with nearly a decade’s worth of work, clients, & investments
opportunity: brand said company for the next ten years and beyond
assets: logo, branded signage, gift bags & take-aways
The 135th Street Agency was preparing to celebrate its 10 year anniversary and two new NAMIC Awards for grassroots activations with Myx Fusions Moscato and TV One’s “Are You That Girl.” They wanted to close out a decade’s worth of exciting projects and clients with a new logo that would stand the test of time. Of course, such a monumental occasion called for a celebratory toast with close friends and colleagues. As the Creative Director of the project, Shawndra Diaz (founder and CEO of OOPS), had the distinctly nerve wracking honor of presenting the new logo to the room of distinguished guests which included Keith Clinkscales, Mona Scott-Young, and Radio Personality, Deja Vu.